Alondra-gatae-beauty-business-coach-and-mentor

I’m Alondra, founder of the Academy of Hair & Makeup, a training academy based in Melbourne where we certify over 150 hair and makeup artists every year.

Over the past 25 years, I’ve not only built my own beauty businesses, I’ve also spent a decade inside major beauty brands like MAC Cosmetics, CHANEL, and Dior, working across training, operations, and leadership roles in Australia and Dubai. That experience gave me a front-row seat to how real businesses actually function, what grows, what breaks, and why so many talented artists struggle when the business foundations aren’t in place.

This coaching is exclusively for hair stylists and makeup artists who know they’re capable of more and want to build a sustainable, professional business with clarity, confidence, and support, so their effort finally starts paying off.

This is for you if...

You’re a hair stylist or makeup artist and the business side still feels messy or unclear
You’ve been doing everything you can but your bookings and income are still inconsistent
You’re undercharging or discounting because you think this is the only way to book clients
You’re overwhelmed by Instagram advice and tired of copying what others are doing
You want structure, guidance, and accountability, not another course you do alone
You’re willing to invest 2–3 hours a fortnight to build your business step by step, while continuing to take on paid clients
You’re serious about turning this into a real, professional business, full time or 1-2 days per week for extra income. This is not a hobby.

(If you’re looking for shortcuts, overnight success, or passive income promises, this isn’t for you.)

Why this works when other business courses don’t

Most business coaching for hair and makeup artists falls into one of two categories: a self-paced course you’re left to figure out alone, or generic advice that isn’t built for the realities of the beauty industry. This program was designed differently.

You’re supported inside a live community of hair stylists and makeup artists who are at a similar stage, guided through a clear curriculum that focuses on how real beauty businesses actually operate. We meet regularly, work through the foundations step by step, and address the practical challenges that stop artists from moving forward, pricing, confidence, structure, boundaries, and consistency.

Because this coaching is backed by a physical academy, the advice isn’t theoretical. It’s shaped by working with artists every week, seeing what actually works in real life, and understanding the patterns that separate those who build sustainable businesses from those who burn out or stay stuck.

This isn’t about overnight success or six-figure promises. It’s about setting your business up properly, so growth feels achievable, professional, and sustainable.

Helen’s Experience Inside Our Business Coaching Program.

An honest conversation with Helen on how business coaching helped her gain clarity and confidence as a makeup artist.

What artists say after joining

Real experiences from hair stylists and makeup artists inside the program.

How the coaching works

Step 1: Join the coaching and community

Once you join, you’ll become part of our business coaching community for hair stylists and makeup artists. This is where you’ll learn the foundations of running a professional beauty business, with support around you from the start.

Step 2: Learn the foundations step by step

We work through a clear curriculum focused on pricing, structure, systems, confidence, and mindset. Nothing is rushed, and nothing is left vague. You’ll build your business gradually, while continuing to take on paid clients.

Step 3: Attend live coaching sessions

You’ll have access to regular live coaching sessions where we cover key topics, answer questions, and work through real situations artists are facing. This is where things click and you get personalised guidance.

Step 4: Apply, adjust, and grow

Between sessions, you apply what you’re learning directly to your own business. As things evolve, you get feedback, clarity, and support to keep moving forward without feeling stuck or overwhelmed.

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Live business coaching and community for hair and makeup artists.